Maldita.es and JCDecaux join forces to raise awareness about the use of masks with 5,000 posters in 55 Spanish cities

The campaign has been designed by the damn ‘Yo, Doctor’, doctors and illustrators, who donate their superpowers to Maldita.es in the form of cartoons to warn about medical concerns.

At Maldita.es we have spent 5 months dedicated to fighting disinformation related to the COVID-19 pandemic and disseminating scientific information in multiple formats online, on television and radio. This alliance with JCDecaux, in which the company provides advertising spaces free of charge and voluntarily, is part of the efforts to deliver verified information so that the population can make informed decisions.

This alliance has been facilitated by the Ashoka Foundation, of which Clara Jiménez Cruz has been a fellow as a social entrepreneur since 2019.

In addition to the campaign that will be installed starting the week of 16 June by JCDecaux staff throughout Spain, you can also read some of the recommendations on the correct use of masks to be protected from the virus at these links:

What we should not do when wearing a mask

Masks against coronavirus: how to use them safely and tricks you do not need to try (because they do not work)

What to do with your mask when you are having something on a terrace and how to dispose of it when you have finished using it